Novig · New York · In-office · Posted 2d ago
$100k - $130k
### **Performance Marketing Manager, Display & CTV**
_$100k – $130k • meaningful equity_
### **About Novig**
Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users.
With Novig recently becoming a CFTC-designated market — the fastest designation of its kind in US history— we're bringing the prediction market built for sports fans nationwide.
We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision.
### **About the Role**
This is a unique opportunity to help shape Novig's Display & CTV acquisition strategy from an early stage. As our **Performance Marketing Manager, Display & CTV** , you'll build campaigns your own way, test ideas without a rigid playbook, and own the systems that determine how well we scale: tracking, signal quality, and experimentation. As we continue to innovate how users trade sports, you'll be the one pulling the growth levers that bring new sports fans into the product.
### **Who you are and what you will do**
- **Platform-Native Operator:** You live inside Display and CTV ad platforms. You’re most comfortable hands-on-keyboard, actively pulling levers, launching campaigns, reviewing MMP data, and optimizing performance in real time rather than strategizing from a distance.
- **Execution Over Theory:** You don’t just plan campaigns — you build, launch, and scale them yourself. You move quickly, iterate constantly, and let performance data guide your next move.
- **Technical Ownership:** You can own tracking end-to-end. You implement and QA conversion events, configure CAPI and server-side integrations, and troubleshoot attribution or data discrepancies without waiting on engineering.
- **Signal Density Obsession:** You understand that better data drives better optimization. You constantly think about signal quality — improving event coverage, cleaning up tracking, and ensuring platforms receive high-quality conversion data.
- **Conversion Systems Thinker:** You understand conversion optimization deeply across platforms — bidding strategies, attribution models, optimization windows, and learning phases — and you know when to trust platform data and when to pressure test it.
- **Experimentation Mindset:** You design structured A/B tests that produce real signal, not noise. You iterate relentlessly and scale what works while quickly killing what doesn’t.
- **Growth Through Performance:** You think like a growth engineer. Campaign structure, creative testing velocity, event prioritization, and signal quality are all levers you use to unlock scale.
### **Why work here, in the words of the people who do**
_“I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”_
_“The people! They're smart, thoughtful, fun to work with and passionate about their craft.”_
_“I'm having the most fun I've had in my entire career.”_
If you want responsibility, trust, and the chance to help build the future of sports prediction markets - take your shot, we’d love to connect.
### **Not for everyone**
- Our work is tied to live sports - that means potential nights, weekends, and pressure included.
- If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.
### **Compensation & benefits**
- $100k – $130k base, benchmarked at top-tier tech companies
- Meaningful equity for every employee, regardless of role
- 100% health premiums covered
- 99% dental & vision covered
- 401(k) with 4% company match
- HSA + $1,080 annual company contribution
- $50/monthly company contribution to employee transit
- $27/day lunch stipend when working from our NYC office
- $35/day dinner stipend when working from the NYC office after 6:30pm
### **Homebase**
Union Square, NYC