Founding GTM Hire

Yarn is the video product for agentic GTM teams. Growth teams at teams like Clay and Faire have gone from a couple of videos a month to generating 100’s of videos with Yarn.

We're five engineers and designers in Soho NYC. Four of us are ex-founders. We've just launched, and everything on the growth side is still run by the founders. You'd be the first person whose whole job is growing Yarn.

**What you'll actually do**

This is a generalist role – whatever moves the company forward, and today that looks like:

* **Hunt logos.** Get the fastest-growing companies in the world using Yarn. Think Ploy, Legora, OpenAI. Outbound, targeted demos, launches, ABM video at scale. * **Write and ship content.** Launch videos, playbook walkthroughs, shorts, posts, landing pages. All the copy that converts. You don't need to be on camera. * **Design and eval the agent.** Write the playbooks the agent follows, judge its output, grade evals with the engineers. You won't write much code, but you'll decide what good looks like. * **Build the first growth systems.** Onboarding and activation, routines that run 24/7, outbound built on Clay. Then whatever comes next.

**Who you are**

* **Smart and hungry.** No specific experience required. * **A genuinely good writer.** Scripts, cold emails, posts, landing pages. * **Extremely high-agency.** You'll get a vague problem and a customer waiting. * **Good taste.** You know the difference between a great launch video and a fine one. * **Comfortable in ambiguity.** We're pre-playbook and pre-metrics. You'll help write both. * **Can run through brick walls.**

We love former founders. Eighty percent of the team are ex-founders.

**Backed by**\ $7M+ from Y Combinator, General Catalyst, Race Capital and Varun Anand, cofounder of Clay. Angels include execs from Adobe, Canva and Meta, plus customers and Clay employees.